Are you just a little tired of having to justify your charity, and charities in general, in the face of common but uninformed perceptions about fundraising costs? Janet Gadeski shares some facts from fundraising expert and author George Stanois that will help you stand your ground.
Which is likely to raise more money in email or direct mail appeals? If you have a strong aesthetic sense, you won’t like the answer. Tom Ahern explains why ugly is the design path to successful fundraising.
What’s the most effective way to encourage donors to leave you money in their wills? Simple, says Fraser Green – don’t talk about money. You’ll find his coaching on what to do instead in September’s Tip of the Month.
Maybe the challenge isn't how to engage the Millennials or Generation X as donors. Maybe fundraisers should focus more on building relationships across all generations. Sara Byrnell walks us through some of the challenges and potential benefits of instilling your organization as the charity of choice with multiple generations at once.
