Are you taking a "cookie cutter" approach to your foundation proposals? Leslie Weir of The WinnipegFoundation tells you why this won't work, and advises on the best way to pay respect to the uniqueness of each foundation's application process.
To market and solicit legacy gifts effectively, fundraisers need to understand how emotion impacts a donor's decision to make a charitable legacy. In this recent article from Gift Planning in Canada (another Hilborn publication) Simon Trevelyan shares his approach to engaging prospects for your planned giving program.
"Worthy" is kind of an old-fashioned word but in the context of getting money from other people it should resonate. For Ed Sluga and Peter Barrow, being worthy in fundraising means making the giving connection - when an organization fundamentally connects with the hearts and minds of givers so that they passionately believe in what the charity does. In Worthy and Prepared, Sluga and Barrow explain how this basic philosophical concept translates into successful fundraising.
If you’re facing a target dollar figure for major gifts, there’s no time to lose! Jessica Rawn and Dino Sophocleous tell you how to speed up your cultivation and solicitation cycle so that it can fit within your manager’s expectations for your performances.
Good fundraising starts with good evidence. Patricia Tynan makes a solid case for the five socio-demographic trends that will have the biggest effect on your fundraising this year.
Good fundraising starts with good evidence. Patricia Tynan makes a solid case for the five socio-demographic trends that will have the biggest effect on your fundraising this year.
