Watch for details on the 2011 Canadian Sponsorship Landscape Study, set to launch August 19. As with the 2010 study cited in Hilborn's free sponsorship handbook Winning Together, the study's lead authors are Norm O'Reilly and Benoit Seguin, both professors in the University of Ottawa Faculty of Health Sciences. Supporting organizations again include Sponsorship Marketing Council of Canada (SMCC), The Canadian Sponsorship Forum, TrojanOne, and IMI.