publication date: Jan 12, 2012
|
author/source: Brent Barootes
A review of the
Consumer
Sponsorship Rankings should open the marketing eyes for all involved in the
selling of properties and brands as well as those investing in them. Here are a few interesting results from the
study.
-
In the sports category, automobile racing (Indy,
Grand Prix, etc.) held three of the top 12 positions among most important
annual sporting events. The Edmonton Indy ranked highest of the three and the
Toronto Indy didn't even make the list of the top 12!
-
Canadian consumers recognize the Canadian Cancer
Society as the most important major charity or cause, followed by the Canadian
Breast Cancer Foundation and the Canadian Diabetes Association.
-
On the arts and culture side, the Canadian Tulip
Festival in Ottawa and Festival du Voyageur tied as the most recognized arts or
cultural event in Canada. The only film festival to make the top 10 list was
TIFF and it was ranked number 10 with the Montreal Jazz Festival at number 9.
-
Almost 40% of higher income Canadians attended a
live professional sporting event in the last 12 months.
-
Amateur sport, gala events and arts and cultural
events deliver a strong proportion of the Canadian population. The question then becomes: Who attends your
specific event?
Brent
Barootes blogs for The Partnership Group - Sponsorship Specialists. Read the
full post at http://www.partnershipgroup.ca/blog/
