You’re down to the wire on your next appeal mailing and you have no client story to tell. Sound familiar? Maybe you can’t share client stories because of privacy policies. Or your program is in its early stages with no success stories yet. Leah Eustace shows you how to find other stories that will be just as powerful.
How can small charities avoid the game of Fundraising Whack-A-Mole? You know, when you beat one challenge down and another immediately pops up? Jenny Mitchell reports that pro bono help from the women of #TweetCottage 2014 will set one charity free from the game – and they challenge you to go and do likewise.
Health care giving set a record in 2013 in both Canada and the US. The Association of Healthcare Philanthropy credits a steadily improving economy and donors’ faith in our country’s hospitals.
Whether you’re redesigning or just refreshing your website, you have high expectations for its performance. Forty-one percent of Canadian donors look at a charity’s website to help them decide whether to give. These key design principles will give you a website that delivers on storytelling, branding and fundraising.
Letters should be long. Years of split testing have proven that to be true. But for some reason, most of us believe that videos should be short. Jonathon Grapsas explains why that idea is just plain wrong.
You’re down to the wire on your next appeal mailing and you have no client story to tell. Sound familiar? Maybe you can’t share client stories because of privacy policies. Or your program is in its early stages with no success stories yet. Leah Eustace shows you how to find other stories that will be just as powerful.
How can small charities avoid the game of Fundraising Whack-A-Mole? You know, when you beat one challenge down and another immediately pops up? Jenny Mitchell reports that pro bono help from the women of #TweetCottage 2014 will set one charity free from the game – and they challenge you to go and do likewise.
Letters should be long. Years of split testing have proven that to be true. But for some reason, most of us believe that videos should be short. Jonathon Grapsas explains why that idea is just plain wrong.
