What would a fundraiser with two and a half decades of experience tell her younger self? Samantha Laprade shares three insights here, and many more in her session at this month’s AFP Congress.
How can a charity avoid CRA scrutiny of its political activities? An investigation by The Broadbent Institute highlights, with evidence, two simple steps: 1) Lean to the right; 2) Do not report any political activity on your CRA return, no matter how public and vocal you are.
GivingTuesday is almost here. On December 2nd, be ready to raise money, engage supporters, and tell your story using these tips from charities that led the GivingTuesday pack last year.
Engagement and two bucks will get you a cup of coffee. What you’re after, says online expert Simren Deogun, is grounded, sustained interaction that leads to donations. She explains how to achieve engagement that brings results.
When 100 corporate citizenship executives were asked which Canadian corporate citizenship/cause marketing effort they most admired, one-quarter of them named Canadian Tire’s Jumpstart. Janet Gadeski explores how a corporation achieves such distinction – and how they might become your partner.