With more than 200 ethnic groups spread across Canada, charities are beginning to ask how diversity is influencing our fundraising efforts. The challenge begins with defining the conversation, as "diversity" refers to a wide range of social and cultural categories. In this excerpt from Excellence in Fundraising, Volume Two, Krishan Mehta and Deborah Greenfield introduce the concepts of "diversity" and "inclusion" and the role they have to play in fundraising.
Attending a conference requires a significant investment of time and money. Are you getting a good return? Or are you wasting precious resources? Kimberley MacKenzie shares her insights on how to get the most value from your conference experience.
Are as happy and productive as you could be? Imagine a life in which you were happy, successful and raised more money for your organization. Amy Eisenstein shares habits and strategies to help you be more successful.
Social Enterprise is a hot topic and one that many charities think will provide sustainable revenue long into the future. In Part Four of this series David Oyler clarifies the myths, contradictions and misunderstandings of how and when a social enterprise might fit into the fundraising matrix for your charity.
When you look for sponsors, don’t start with large, wealthy or high-profile companies just because they’re prominent. Brent Barootes and Janet Gadeski explain how to find companies that are much more likely to be interested in your charity.